{"id":996,"date":"2025-02-14T10:06:20","date_gmt":"2025-02-14T10:06:20","guid":{"rendered":"https:\/\/martechafrica.com\/?p=996"},"modified":"2025-06-03T08:09:10","modified_gmt":"2025-06-03T08:09:10","slug":"martech-africa-podcast-episode-1","status":"publish","type":"post","link":"https:\/\/martechafrica.com\/blog\/martech-africa-podcast-episode-1\/","title":{"rendered":"MarTech Africa Podcast [Episode #1] Creating consistent marketing communication for digital products"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">Join us for our first MarTech Africa Podcast [Episode #1]\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Topic<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Creating consistent marketing communication for digital products<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Insight<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">An unclear message makes it harder for consumers to understand the brand, let alone recognize them against competitors. Consistent use of messaging across various channels reinforces brand familiarity, making it easier for customers to recall the brand<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Date:<\/strong> 30th of May, 2024<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Time:<\/strong> 12pm<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Venue:<\/strong> Online<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Channel:<\/strong> LinkedIn Live Event <a href=\"https:\/\/www.linkedin.com\/video\/event\/urn:li:ugcPost:7199727377424285696\">https:\/\/www.linkedin.com\/video\/event\/urn:li:ugcPost:7199727377424285696<\/a><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>HOST<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Shina Memud<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Speaker #1:<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/oyinadeosobajo\/\">Osobajo Oyinade<\/a><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Head of Commercial Banking \/ Optimus Bank<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Speaker #2:<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/omolola-ojo\/\">Omolola Ojo<\/a><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Head of Digital Marketing \/ Fidelity Bank PLC<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Related Content<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/martechafrica.com\/blog\/introducing-martech-africa-podcast\/\">Introducing MarTech Africa Podcast<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Join us for our first MarTech Africa Podcast [Episode #1] Topic Creating consistent marketing communication for digital products Insight An [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_mta_kicker":"","_mta_author_name":"MarTech Africa","_mta_image":"https:\/\/martechafrica.com\/wp-content\/uploads\/2025\/02\/MarTech-Africa-Podcast-768x432.jpg","footnotes":""},"categories":[111],"tags":[19,18,53],"post_series":[],"mta_insight_format":[345],"mta_topic":[241],"class_list":["post-996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-technology","tag-african-businesses","tag-marketing-technology","tag-martech-africa-podcast","mta_topic-marketing-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MarTech Africa Podcast [Episode #1] Creating consistent marketing communication for 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