{"id":6470,"date":"2026-09-18T09:12:52","date_gmt":"2026-09-18T09:12:52","guid":{"rendered":"https:\/\/martechafrica.com\/?post_type=mta_tool&#038;p=6470"},"modified":"2026-09-18T09:12:52","modified_gmt":"2026-09-18T09:12:52","slug":"fathom-analytics","status":"publish","type":"mta_tool","link":"https:\/\/martechafrica.com\/tools\/fathom-analytics\/","title":{"rendered":"Fathom Analytics"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Privacy-focused website analytics. Its documented capabilities include: Website and product analytics. Use the capability comparison and official product documentation to assess how it fits your team\u2019s workflow. Review plan limits, implementation needs and country availability with the provider before adopting it.<\/p>","protected":false},"excerpt":{"rendered":"<p>Privacy-focused website analytics.<\/p>\n","protected":false},"featured_media":6471,"template":"","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_mta_website":"https:\/\/usefathom.com\/","_mta_product_type":"Analytics platform","_mta_customer":"","_mta_features":"Website and product analytics","_mta_use_cases":"","_mta_pricing":"","_mta_pricing_model":"","_mta_starting_price":"","_mta_currency":"","_mta_billing_period":"","_mta_trial":"","_mta_pricing_url":"https:\/\/usefathom.com\/pricing","_mta_integrations":"","_mta_integrations_url":"https:\/\/usefathom.com\/docs\/integrations","_mta_demo":"","_mta_africa_context":"","_mta_billing_context":"","_mta_implementation":"","_mta_decision_sources":"","_mta_decision_reviewed":"","_mta_company":"","_mta_founded":"","_mta_founders":"","_mta_location":"","_mta_countries":"","_mta_team_size":"","_mta_email":"","_mta_telephone":"","_mta_contact_url":"https:\/\/usefathom.com\/about\/contact","_mta_logo":"","_mta_cover":"https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/09\/fathom-analytics-cover.webp","_mta_cover_caption":"Official product image","_mta_cover_alt":"Fathom Analytics official product image","_mta_gallery":"","_mta_customers":"","_mta_sources":"Official product information|https:\/\/usefathom.com\/","_mta_reviewed":"2026-09-18","_mta_disclosure":"","_mta_city":"","_mta_country":"","_mta_kicker":"","_mta_author_name":"","_mta_image":"","footnotes":""},"mta_topic":[],"mta_tool_category":[244],"mta_expert_state":[],"mtd_market":[],"mtd_use_case":[],"mtd_industry":[],"mtd_channel":[],"mtd_capability":[],"mtd_region":[],"class_list":["post-6470","mta_tool","type-mta_tool","status-publish","has-post-thumbnail","hentry","mta_tool_category-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fathom Analytics | MarTech Africa<\/title>\n<meta name=\"description\" content=\"Privacy-focused website analytics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/martechafrica.com\/tools\/fathom-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"website\" \/>\n<meta property=\"og:title\" content=\"Fathom Analytics | MarTech Africa\" \/>\n<meta property=\"og:description\" content=\"Privacy-focused website analytics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/martechafrica.com\/tools\/fathom-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"MarTech Africa\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/martechafrica\" \/>\n<meta property=\"og:image\" content=\"https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/09\/fathom-analytics-logo.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"256\" \/>\n\t<meta property=\"og:image:height\" content=\"256\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@martechafrica\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/martechafrica.com\\\/tools\\\/fathom-analytics\\\/\",\"url\":\"https:\\\/\\\/martechafrica.com\\\/tools\\\/fathom-analytics\\\/\",\"name\":\"Fathom Analytics | MarTech Africa\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/martechafrica.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/martechafrica.com\\\/tools\\\/fathom-analytics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/martechafrica.com\\\/tools\\\/fathom-analytics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/martechafrica.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/fathom-analytics-logo.webp\",\"datePublished\":\"2026-09-18T09:12:52+00:00\",\"description\":\"Privacy-focused website analytics.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/martechafrica.com\\\/tools\\\/fathom-analytics\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/martechafrica.com\\\/tools\\\/fathom-analytics\\\/#primaryimage\",\"url\":\"https:\\\/\\\/martechafrica.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/fathom-analytics-logo.webp\",\"contentUrl\":\"https:\\\/\\\/martechafrica.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/fathom-analytics-logo.webp\",\"width\":256,\"height\":256,\"caption\":\"Fathom Analytics logo\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/martechafrica.com\\\/#website\",\"url\":\"https:\\\/\\\/martechafrica.com\\\/\",\"name\":\"MarTech Africa\",\"description\":\"Revolutionizing the future of marketing technology in Africa: Insights, Strategies and Innovation\",\"publisher\":{\"@id\":\"https:\\\/\\\/martechafrica.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/martechafrica.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/martechafrica.com\\\/#organization\",\"name\":\"MarTech Africa\",\"url\":\"https:\\\/\\\/martechafrica.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/martechafrica.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/martechafrica.com\\\/wp-content\\\/uploads\\\/mta-0119\\\/martech-africa-logo.svg\",\"contentUrl\":\"https:\\\/\\\/martechafrica.com\\\/wp-content\\\/uploads\\\/mta-0119\\\/martech-africa-logo.svg\",\"width\":338,\"height\":35,\"caption\":\"MarTech Africa\"},\"image\":{\"@id\":\"https:\\\/\\\/martechafrica.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/martechafrica\",\"https:\\\/\\\/x.com\\\/martechafrica\",\"https:\\\/\\\/www.instagram.com\\\/martechafrica_\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@martechafrica\",\"https:\\\/\\\/www.tiktok.com\\\/@martechafrica\",\"http:\\\/\\\/feedcover.com\\\/martechafrica\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fathom Analytics | MarTech Africa","description":"Privacy-focused website analytics.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/martechafrica.com\/tools\/fathom-analytics\/","og_locale":"en_US","og_type":"website","og_title":"Fathom Analytics | MarTech Africa","og_description":"Privacy-focused website analytics.","og_url":"https:\/\/martechafrica.com\/tools\/fathom-analytics\/","og_site_name":"MarTech Africa","article_publisher":"https:\/\/www.facebook.com\/martechafrica","og_image":[{"width":256,"height":256,"url":"https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/09\/fathom-analytics-logo.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_site":"@martechafrica","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/martechafrica.com\/tools\/fathom-analytics\/","url":"https:\/\/martechafrica.com\/tools\/fathom-analytics\/","name":"Fathom Analytics | MarTech Africa","isPartOf":{"@id":"https:\/\/martechafrica.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/martechafrica.com\/tools\/fathom-analytics\/#primaryimage"},"image":{"@id":"https:\/\/martechafrica.com\/tools\/fathom-analytics\/#primaryimage"},"thumbnailUrl":"https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/09\/fathom-analytics-logo.webp","datePublished":"2026-09-18T09:12:52+00:00","description":"Privacy-focused website analytics.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/martechafrica.com\/tools\/fathom-analytics\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/martechafrica.com\/tools\/fathom-analytics\/#primaryimage","url":"https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/09\/fathom-analytics-logo.webp","contentUrl":"https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/09\/fathom-analytics-logo.webp","width":256,"height":256,"caption":"Fathom Analytics logo"},{"@type":"WebSite","@id":"https:\/\/martechafrica.com\/#website","url":"https:\/\/martechafrica.com\/","name":"MarTech Africa","description":"Revolutionizing the future of marketing technology in Africa: Insights, Strategies and Innovation","publisher":{"@id":"https:\/\/martechafrica.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/martechafrica.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/martechafrica.com\/#organization","name":"MarTech Africa","url":"https:\/\/martechafrica.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/martechafrica.com\/#\/schema\/logo\/image\/","url":"https:\/\/martechafrica.com\/wp-content\/uploads\/mta-0119\/martech-africa-logo.svg","contentUrl":"https:\/\/martechafrica.com\/wp-content\/uploads\/mta-0119\/martech-africa-logo.svg","width":338,"height":35,"caption":"MarTech Africa"},"image":{"@id":"https:\/\/martechafrica.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/martechafrica","https:\/\/x.com\/martechafrica","https:\/\/www.instagram.com\/martechafrica_\/","https:\/\/www.youtube.com\/@martechafrica","https:\/\/www.tiktok.com\/@martechafrica","http:\/\/feedcover.com\/martechafrica"]}]}},"_links":{"self":[{"href":"https:\/\/martechafrica.com\/wp-json\/wp\/v2\/mta_tool\/6470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/martechafrica.com\/wp-json\/wp\/v2\/mta_tool"}],"about":[{"href":"https:\/\/martechafrica.com\/wp-json\/wp\/v2\/types\/mta_tool"}],"version-history":[{"count":1,"href":"https:\/\/martechafrica.com\/wp-json\/wp\/v2\/mta_tool\/6470\/revisions"}],"predecessor-version":[{"id":6473,"href":"https:\/\/martechafrica.com\/wp-json\/wp\/v2\/mta_tool\/6470\/revisions\/6473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/martechafrica.com\/wp-json\/wp\/v2\/media\/6471"}],"wp:attachment":[{"href":"https:\/\/martechafrica.com\/wp-json\/wp\/v2\/media?parent=6470"}],"wp:term":[{"taxonomy":"mta_topic","embeddable":true,"href":"https:\/\/martechafrica.com\/wp-json\/wp\/v2\/mta_topic?post=6470"},{"taxonomy":"mta_tool_category","embeddable":true,"href":"https:\/\/martechafrica.com\/wp-json\/wp\/v2\/mta_tool_category?post=6470"},{"taxonomy":"mta_expert_state","embeddable":true,"href":"https:\/\/martechafrica.com\/wp-json\/wp\/v2\/mta_expert_state?post=6470"},{"taxonomy":"mtd_market","embeddable":true,"href":"https:\/\/martechafrica.com\/wp-json\/wp\/v2\/mtd_market?post=6470"},{"taxonomy":"mtd_use_case","embeddable":true,"href":"https:\/\/martechafrica.com\/wp-json\/wp\/v2\/mtd_use_case?post=6470"},{"taxonomy":"mtd_industry","embeddable":true,"href":"https:\/\/martechafrica.com\/wp-json\/wp\/v2\/mtd_industry?post=6470"},{"taxonomy":"mtd_channel","embeddable":true,"href":"https:\/\/martechafrica.com\/wp-json\/wp\/v2\/mtd_channel?post=6470"},{"taxonomy":"mtd_capability","embeddable":true,"href":"https:\/\/martechafrica.com\/wp-json\/wp\/v2\/mtd_capability?post=6470"},{"taxonomy":"mtd_region","embeddable":true,"href":"https:\/\/martechafrica.com\/wp-json\/wp\/v2\/mtd_region?post=6470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}