{"id":6458,"date":"2026-09-18T09:12:52","date_gmt":"2026-09-18T09:12:52","guid":{"rendered":"https:\/\/martechafrica.com\/?post_type=mta_tool&p=6458"},"modified":"2026-09-18T09:12:52","modified_gmt":"2026-09-18T09:12:52","slug":"amplitude","status":"publish","type":"mta_tool","link":"https:\/\/martechafrica.com\/tools\/amplitude\/","title":{"rendered":"Amplitude"},"content":{"rendered":"

Digital product analytics and customer behaviour insights. Its documented capabilities include: Website and product analytics; Behaviour recordings or heatmaps; Digital experimentation. Use the capability comparison and official product documentation to assess how it fits your team\u2019s workflow. Review plan limits, implementation needs and country availability with the provider before adopting it.<\/p>","protected":false},"excerpt":{"rendered":"

Digital product analytics and customer behaviour insights.<\/p>\n","protected":false},"featured_media":6459,"template":"","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_mta_website":"https:\/\/amplitude.com\/","_mta_product_type":"Analytics platform","_mta_customer":"","_mta_features":"Website and product analytics\nBehaviour recordings or heatmaps\nDigital experimentation","_mta_use_cases":"","_mta_pricing":"","_mta_pricing_model":"","_mta_starting_price":"","_mta_currency":"","_mta_billing_period":"","_mta_trial":"","_mta_pricing_url":"https:\/\/amplitude.com\/pricing?siteLocation=nav","_mta_integrations":"","_mta_integrations_url":"https:\/\/amplitude.com\/integrations","_mta_demo":"","_mta_africa_context":"","_mta_billing_context":"","_mta_implementation":"","_mta_decision_sources":"","_mta_decision_reviewed":"","_mta_company":"","_mta_founded":"","_mta_founders":"","_mta_location":"","_mta_countries":"","_mta_team_size":"","_mta_email":"","_mta_telephone":"","_mta_contact_url":"https:\/\/amplitude.com\/contact","_mta_logo":"","_mta_cover":"https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/09\/amplitude-cover.webp","_mta_cover_caption":"Official product image","_mta_cover_alt":"Amplitude official product image","_mta_gallery":"","_mta_customers":"","_mta_sources":"Official product information|https:\/\/amplitude.com\/","_mta_reviewed":"2026-09-18","_mta_disclosure":"","_mta_city":"","_mta_country":"","_mta_kicker":"","_mta_author_name":"","_mta_image":"","footnotes":""},"mta_topic":[],"mta_tool_category":[244],"mta_expert_state":[],"mtd_market":[],"mtd_use_case":[],"mtd_industry":[],"mtd_channel":[],"mtd_capability":[],"mtd_region":[],"class_list":["post-6458","mta_tool","type-mta_tool","status-publish","has-post-thumbnail","hentry","mta_tool_category-analytics"],"yoast_head":"\nAmplitude | MarTech Africa<\/title>\n<meta name=\"description\" content=\"Digital product analytics and customer behaviour insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/martechafrica.com\/tools\/amplitude\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"website\" \/>\n<meta property=\"og:title\" content=\"Amplitude | MarTech Africa\" \/>\n<meta property=\"og:description\" content=\"Digital product analytics and customer behaviour insights.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/martechafrica.com\/tools\/amplitude\/\" \/>\n<meta property=\"og:site_name\" content=\"MarTech Africa\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/martechafrica\" \/>\n<meta property=\"og:image\" content=\"https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/09\/amplitude-logo.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"180\" \/>\n\t<meta property=\"og:image:height\" content=\"180\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@martechafrica\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/martechafrica.com\\\/tools\\\/amplitude\\\/\",\"url\":\"https:\\\/\\\/martechafrica.com\\\/tools\\\/amplitude\\\/\",\"name\":\"Amplitude | MarTech Africa\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/martechafrica.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/martechafrica.com\\\/tools\\\/amplitude\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/martechafrica.com\\\/tools\\\/amplitude\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/martechafrica.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/amplitude-logo.webp\",\"datePublished\":\"2026-09-18T09:12:52+00:00\",\"description\":\"Digital product analytics and customer behaviour insights.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/martechafrica.com\\\/tools\\\/amplitude\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/martechafrica.com\\\/tools\\\/amplitude\\\/#primaryimage\",\"url\":\"https:\\\/\\\/martechafrica.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/amplitude-logo.webp\",\"contentUrl\":\"https:\\\/\\\/martechafrica.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/amplitude-logo.webp\",\"width\":180,\"height\":180,\"caption\":\"Amplitude logo\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/martechafrica.com\\\/#website\",\"url\":\"https:\\\/\\\/martechafrica.com\\\/\",\"name\":\"MarTech Africa\",\"description\":\"Revolutionizing the future of marketing technology in Africa: Insights, Strategies and Innovation\",\"publisher\":{\"@id\":\"https:\\\/\\\/martechafrica.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/martechafrica.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/martechafrica.com\\\/#organization\",\"name\":\"MarTech Africa\",\"url\":\"https:\\\/\\\/martechafrica.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/martechafrica.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/martechafrica.com\\\/wp-content\\\/uploads\\\/mta-0119\\\/martech-africa-logo.svg\",\"contentUrl\":\"https:\\\/\\\/martechafrica.com\\\/wp-content\\\/uploads\\\/mta-0119\\\/martech-africa-logo.svg\",\"width\":338,\"height\":35,\"caption\":\"MarTech Africa\"},\"image\":{\"@id\":\"https:\\\/\\\/martechafrica.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/martechafrica\",\"https:\\\/\\\/x.com\\\/martechafrica\",\"https:\\\/\\\/www.instagram.com\\\/martechafrica_\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@martechafrica\",\"https:\\\/\\\/www.tiktok.com\\\/@martechafrica\",\"http:\\\/\\\/feedcover.com\\\/martechafrica\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Amplitude | MarTech Africa","description":"Digital product analytics and customer behaviour insights.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/martechafrica.com\/tools\/amplitude\/","og_locale":"en_US","og_type":"website","og_title":"Amplitude | MarTech Africa","og_description":"Digital product analytics and customer behaviour insights.","og_url":"https:\/\/martechafrica.com\/tools\/amplitude\/","og_site_name":"MarTech Africa","article_publisher":"https:\/\/www.facebook.com\/martechafrica","og_image":[{"width":180,"height":180,"url":"https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/09\/amplitude-logo.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_site":"@martechafrica","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/martechafrica.com\/tools\/amplitude\/","url":"https:\/\/martechafrica.com\/tools\/amplitude\/","name":"Amplitude | MarTech Africa","isPartOf":{"@id":"https:\/\/martechafrica.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/martechafrica.com\/tools\/amplitude\/#primaryimage"},"image":{"@id":"https:\/\/martechafrica.com\/tools\/amplitude\/#primaryimage"},"thumbnailUrl":"https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/09\/amplitude-logo.webp","datePublished":"2026-09-18T09:12:52+00:00","description":"Digital product analytics and customer behaviour insights.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/martechafrica.com\/tools\/amplitude\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/martechafrica.com\/tools\/amplitude\/#primaryimage","url":"https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/09\/amplitude-logo.webp","contentUrl":"https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/09\/amplitude-logo.webp","width":180,"height":180,"caption":"Amplitude logo"},{"@type":"WebSite","@id":"https:\/\/martechafrica.com\/#website","url":"https:\/\/martechafrica.com\/","name":"MarTech Africa","description":"Revolutionizing the future of marketing technology in Africa: Insights, Strategies and Innovation","publisher":{"@id":"https:\/\/martechafrica.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/martechafrica.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/martechafrica.com\/#organization","name":"MarTech Africa","url":"https:\/\/martechafrica.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/martechafrica.com\/#\/schema\/logo\/image\/","url":"https:\/\/martechafrica.com\/wp-content\/uploads\/mta-0119\/martech-africa-logo.svg","contentUrl":"https:\/\/martechafrica.com\/wp-content\/uploads\/mta-0119\/martech-africa-logo.svg","width":338,"height":35,"caption":"MarTech Africa"},"image":{"@id":"https:\/\/martechafrica.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/martechafrica","https:\/\/x.com\/martechafrica","https:\/\/www.instagram.com\/martechafrica_\/","https:\/\/www.youtube.com\/@martechafrica","https:\/\/www.tiktok.com\/@martechafrica","http:\/\/feedcover.com\/martechafrica"]}]}},"_links":{"self":[{"href":"https:\/\/martechafrica.com\/wp-json\/wp\/v2\/mta_tool\/6458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/martechafrica.com\/wp-json\/wp\/v2\/mta_tool"}],"about":[{"href":"https:\/\/martechafrica.com\/wp-json\/wp\/v2\/types\/mta_tool"}],"version-history":[{"count":1,"href":"https:\/\/martechafrica.com\/wp-json\/wp\/v2\/mta_tool\/6458\/revisions"}],"predecessor-version":[{"id":6461,"href":"https:\/\/martechafrica.com\/wp-json\/wp\/v2\/mta_tool\/6458\/revisions\/6461"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/martechafrica.com\/wp-json\/wp\/v2\/media\/6459"}],"wp:attachment":[{"href":"https:\/\/martechafrica.com\/wp-json\/wp\/v2\/media?parent=6458"}],"wp:term":[{"taxonomy":"mta_topic","embeddable":true,"href":"https:\/\/martechafrica.com\/wp-json\/wp\/v2\/mta_topic?post=6458"},{"taxonomy":"mta_tool_category","embeddable":true,"href":"https:\/\/martechafrica.com\/wp-json\/wp\/v2\/mta_tool_category?post=6458"},{"taxonomy":"mta_expert_state","embeddable":true,"href":"https:\/\/martechafrica.com\/wp-json\/wp\/v2\/mta_expert_state?post=6458"},{"taxonomy":"mtd_market","embeddable":true,"href":"https:\/\/martechafrica.com\/wp-json\/wp\/v2\/mtd_market?post=6458"},{"taxonomy":"mtd_use_case","embeddable":true,"href":"https:\/\/martechafrica.com\/wp-json\/wp\/v2\/mtd_use_case?post=6458"},{"taxonomy":"mtd_industry","embeddable":true,"href":"https:\/\/martechafrica.com\/wp-json\/wp\/v2\/mtd_industry?post=6458"},{"taxonomy":"mtd_channel","embeddable":true,"href":"https:\/\/martechafrica.com\/wp-json\/wp\/v2\/mtd_channel?post=6458"},{"taxonomy":"mtd_capability","embeddable":true,"href":"https:\/\/martechafrica.com\/wp-json\/wp\/v2\/mtd_capability?post=6458"},{"taxonomy":"mtd_region","embeddable":true,"href":"https:\/\/martechafrica.com\/wp-json\/wp\/v2\/mtd_region?post=6458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}