{"id":2055,"date":"2026-09-17T04:44:36","date_gmt":"2026-09-17T04:44:36","guid":{"rendered":"https:\/\/martechafrica.com\/?page_id=2055"},"modified":"2026-09-17T04:44:36","modified_gmt":"2026-09-17T04:44:36","slug":"insights","status":"publish","type":"page","link":"https:\/\/martechafrica.com\/insights\/","title":{"rendered":"Insights"},"content":{"rendered":"<nav class=\"wp-block-group insight-jump-links\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"wp-block-paragraph\"><a href=\"#articles\">Articles<\/a><\/p><p class=\"wp-block-paragraph\"><a href=\"#research\">Industry research<\/a><\/p><p class=\"wp-block-paragraph\"><a href=\"#case-studies\">Case studies<\/a><\/p><p class=\"wp-block-paragraph\"><a href=\"#videos\">YouTube videos<\/a><\/p><p class=\"wp-block-paragraph\"><a href=\"#interviews\">Interviews<\/a><\/p><p class=\"wp-block-paragraph\"><a href=\"#podcasts\">Podcasts<\/a><\/p><p class=\"wp-block-paragraph\"><a href=\"#newsletter\">Newsletter<\/a><\/p><\/div><\/nav><section class=\"wp-block-group insight-section\" id=\"articles\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading\">Articles<\/h2><p class=\"wp-block-paragraph\">Ideas, analysis and practical guidance for African marketing professionals.<\/p><div class=\"resource-grid\"><article class=\"resource-card  type-post\"><a class=\"card-image\" tabindex=\"-1\" aria-hidden=\"true\" href=\"https:\/\/martechafrica.com\/blog\/useful-nigerian-apps-helping-creators-work-sell-and-grow\/\"><img width=\"768\" height=\"384\" src=\"https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/09\/12-martech-nigerian-apps-1-768x384.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 700px) calc(100vw - 36px), (max-width: 1100px) 45vw, 420px\" srcset=\"https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/09\/12-martech-nigerian-apps-1-768x384.png 768w, https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/09\/12-martech-nigerian-apps-1-300x150.png 300w, https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/09\/12-martech-nigerian-apps-1-1024x511.png 1024w, https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/09\/12-martech-nigerian-apps-1-1536x767.png 1536w, https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/09\/12-martech-nigerian-apps-1.png 1850w\" \/><\/a><div class=\"card-body\"><div class=\"eyebrow\">Content &amp; Social<\/div><h3><a href=\"https:\/\/martechafrica.com\/blog\/useful-nigerian-apps-helping-creators-work-sell-and-grow\/\">Useful Nigerian Apps Helping Creators Work, Sell and Grow<\/a><\/h3><p>The best creator tool is not necessarily the app with the longest feature list. It is the one that removes a real&hellip;<\/p><div class=\"card-foot\"><span>7 Sep 2026<\/span><span aria-hidden=\"true\">\u2197\ufe0e<\/span><\/div><\/div><\/article><article class=\"resource-card  type-post\"><a class=\"card-image\" tabindex=\"-1\" aria-hidden=\"true\" href=\"https:\/\/martechafrica.com\/blog\/why-african-creator-platforms-need-payments-analytics-and-ownership\/\"><img width=\"768\" height=\"384\" src=\"https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/08\/11-martech-platform-ownership-2-768x384.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 700px) calc(100vw - 36px), (max-width: 1100px) 45vw, 420px\" srcset=\"https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/08\/11-martech-platform-ownership-2-768x384.png 768w, https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/08\/11-martech-platform-ownership-2-300x150.png 300w, https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/08\/11-martech-platform-ownership-2-1024x511.png 1024w, https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/08\/11-martech-platform-ownership-2-1536x767.png 1536w, https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/08\/11-martech-platform-ownership-2.png 1850w\" \/><\/a><div class=\"card-body\"><div class=\"eyebrow\">Content &amp; Social<\/div><h3><a href=\"https:\/\/martechafrica.com\/blog\/why-african-creator-platforms-need-payments-analytics-and-ownership\/\">Why African Creator Platforms Need Payments, Analytics and Ownership<\/a><\/h3><p>African creators do not lack platforms for publishing. They lack enough platforms that connect discovery to ownership and income under local conditions.&hellip;<\/p><div class=\"card-foot\"><span>31 Aug 2026<\/span><span aria-hidden=\"true\">\u2197\ufe0e<\/span><\/div><\/div><\/article><article class=\"resource-card  type-post\"><a class=\"card-image\" tabindex=\"-1\" aria-hidden=\"true\" href=\"https:\/\/martechafrica.com\/blog\/how-ai-is-changing-freelancing-and-digital-skills-in-africa\/\"><img width=\"768\" height=\"384\" src=\"https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/08\/10-martech-ai-skills-768x384.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 700px) calc(100vw - 36px), (max-width: 1100px) 45vw, 420px\" srcset=\"https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/08\/10-martech-ai-skills-768x384.png 768w, https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/08\/10-martech-ai-skills-300x150.png 300w, https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/08\/10-martech-ai-skills-1024x511.png 1024w, https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/08\/10-martech-ai-skills-1536x767.png 1536w, https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/08\/10-martech-ai-skills.png 1850w\" \/><\/a><div class=\"card-body\"><div class=\"eyebrow\">AI in Marketing<\/div><h3><a href=\"https:\/\/martechafrica.com\/blog\/how-ai-is-changing-freelancing-and-digital-skills-in-africa\/\">How AI Is Changing Freelancing and Digital Skills in Africa<\/a><\/h3><p>Artificial intelligence is changing freelance work across Africa, but not in the simple way promised by \u201cmake money with one prompt\u201d videos.&hellip;<\/p><div class=\"card-foot\"><span>24 Aug 2026<\/span><span aria-hidden=\"true\">\u2197\ufe0e<\/span><\/div><\/div><\/article><article class=\"resource-card  type-post\"><a class=\"card-image\" tabindex=\"-1\" aria-hidden=\"true\" href=\"https:\/\/martechafrica.com\/blog\/the-technology-stack-behind-nigerias-creator-economy\/\"><img width=\"768\" height=\"384\" src=\"https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/08\/09-martech-creator-stack-768x384.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 700px) calc(100vw - 36px), (max-width: 1100px) 45vw, 420px\" srcset=\"https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/08\/09-martech-creator-stack-768x384.png 768w, https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/08\/09-martech-creator-stack-300x150.png 300w, https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/08\/09-martech-creator-stack-1024x511.png 1024w, https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/08\/09-martech-creator-stack-1536x767.png 1536w, https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/08\/09-martech-creator-stack.png 1850w\" \/><\/a><div class=\"card-body\"><div class=\"eyebrow\">Content &amp; Social<\/div><h3><a href=\"https:\/\/martechafrica.com\/blog\/the-technology-stack-behind-nigerias-creator-economy\/\">The Technology Stack Behind Nigeria\u2019s Creator Economy<\/a><\/h3><p>Nigeria\u2019s creator economy is usually discussed as a talent story. It is also a technology story. More than 6.3 million Nigerian creators&hellip;<\/p><div class=\"card-foot\"><span>17 Aug 2026<\/span><span aria-hidden=\"true\">\u2197\ufe0e<\/span><\/div><\/div><\/article><article class=\"resource-card  type-post\"><a class=\"card-image\" tabindex=\"-1\" aria-hidden=\"true\" href=\"https:\/\/martechafrica.com\/blog\/the-best-social-content-platforms-in-nigeria-africa-in-2026\/\"><img width=\"768\" height=\"432\" src=\"https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/01\/The-Best-Social-Content-Platforms-in-Nigeria-Africa-in-2026-768x432.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 700px) calc(100vw - 36px), (max-width: 1100px) 45vw, 420px\" srcset=\"https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/01\/The-Best-Social-Content-Platforms-in-Nigeria-Africa-in-2026-768x432.png 768w, https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/01\/The-Best-Social-Content-Platforms-in-Nigeria-Africa-in-2026-300x169.png 300w, https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/01\/The-Best-Social-Content-Platforms-in-Nigeria-Africa-in-2026-1024x576.png 1024w, https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/01\/The-Best-Social-Content-Platforms-in-Nigeria-Africa-in-2026-1536x864.png 1536w, https:\/\/martechafrica.com\/wp-content\/uploads\/2026\/01\/The-Best-Social-Content-Platforms-in-Nigeria-Africa-in-2026.png 1920w\" \/><\/a><div class=\"card-body\"><div class=\"eyebrow\">Marketing Technology<\/div><h3><a href=\"https:\/\/martechafrica.com\/blog\/the-best-social-content-platforms-in-nigeria-africa-in-2026\/\">Why Feedcover Is Building the Missing Middle of African Content<\/a><\/h3><p>The African digital landscape in 2026 is no longer defined by a single \u2018winner-takes-all app. Instead, we are navigating a fragmented ecosystem&hellip;<\/p><div class=\"card-foot\"><span>6 Jan 2026<\/span><span aria-hidden=\"true\">\u2197\ufe0e<\/span><\/div><\/div><\/article><article class=\"resource-card  type-post\"><a class=\"card-image\" tabindex=\"-1\" aria-hidden=\"true\" href=\"https:\/\/martechafrica.com\/blog\/feedcover-is-becoming-nigerias-hyper-localized-alternative-to-nairaland\/\"><img width=\"768\" height=\"432\" src=\"https:\/\/martechafrica.com\/wp-content\/uploads\/2025\/12\/Feedcover-Best-Top-Forum-Discussion-Platform-in-Nigeria.-Alternative-to-Nairaland-768x432.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 700px) calc(100vw - 36px), (max-width: 1100px) 45vw, 420px\" srcset=\"https:\/\/martechafrica.com\/wp-content\/uploads\/2025\/12\/Feedcover-Best-Top-Forum-Discussion-Platform-in-Nigeria.-Alternative-to-Nairaland-768x432.png 768w, https:\/\/martechafrica.com\/wp-content\/uploads\/2025\/12\/Feedcover-Best-Top-Forum-Discussion-Platform-in-Nigeria.-Alternative-to-Nairaland-300x169.png 300w, https:\/\/martechafrica.com\/wp-content\/uploads\/2025\/12\/Feedcover-Best-Top-Forum-Discussion-Platform-in-Nigeria.-Alternative-to-Nairaland-1024x576.png 1024w, https:\/\/martechafrica.com\/wp-content\/uploads\/2025\/12\/Feedcover-Best-Top-Forum-Discussion-Platform-in-Nigeria.-Alternative-to-Nairaland-1536x864.png 1536w, https:\/\/martechafrica.com\/wp-content\/uploads\/2025\/12\/Feedcover-Best-Top-Forum-Discussion-Platform-in-Nigeria.-Alternative-to-Nairaland.png 1920w\" \/><\/a><div class=\"card-body\"><div class=\"eyebrow\">Marketing Technology<\/div><h3><a href=\"https:\/\/martechafrica.com\/blog\/feedcover-is-becoming-nigerias-hyper-localized-alternative-to-nairaland\/\">Why Feedcover Is Becoming Nigeria\u2019s Hyper-Localized Alternative to Nairaland<\/a><\/h3><p>For nearly two decades, Nigerian online discussion revolved around one dominant forum. It was the digital town square where politics, relationships, crime,&hellip;<\/p><div class=\"card-foot\"><span>27 Dec 2025<\/span><span aria-hidden=\"true\">\u2197\ufe0e<\/span><\/div><\/div><\/article><\/div>\n<p class=\"wp-block-paragraph\"><a class=\"text-link\" href=\"https:\/\/martechafrica.com\/blog\/\">Browse all articles \u2197\ufe0e<\/a><\/p><\/div><\/section><section class=\"wp-block-group insight-section\" id=\"research\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading\">Industry research<\/h2><p class=\"wp-block-paragraph\">Explore industry questions, data and reports. Planned research is clearly marked.<\/p><div class=\"resource-grid\"><article class=\"resource-card  type-mta_research\"><div class=\"report-art\"><span>MARTECH AFRICA<br>RESEARCH<\/span><b>2027<\/b><span>Industry intelligence<\/span><\/div><div class=\"card-body\"><div class=\"eyebrow\">Data &amp; Analytics<\/div><h3><a href=\"https:\/\/martechafrica.com\/research\/state-of-martech-africa-2027\/\">State of MarTech Africa 2027<\/a><\/h3><p>A planned study of the tools, teams and decisions shaping marketing technology across the continent.<\/p><div class=\"card-foot\"><span>In development<\/span><span aria-hidden=\"true\">\u2197\ufe0e<\/span><\/div><\/div><\/article><\/div>\n<p class=\"wp-block-paragraph\"><a class=\"text-link\" href=\"https:\/\/martechafrica.com\/research\/\">Explore research \u2197\ufe0e<\/a><\/p><\/div><\/section><section class=\"wp-block-group insight-section\" id=\"case-studies\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading\">Case studies<\/h2><p class=\"wp-block-paragraph\">Explore real examples and the thinking behind marketing technology decisions.<\/p><div class=\"resource-grid\"><article class=\"resource-card  type-post\"><a class=\"card-image\" tabindex=\"-1\" aria-hidden=\"true\" href=\"https:\/\/martechafrica.com\/blog\/the-middle-east-marketing-technology-landscape-a-data-driven-case-study\/\"><img width=\"768\" height=\"432\" src=\"https:\/\/martechafrica.com\/wp-content\/uploads\/2025\/03\/Middle-East-Marketing-Technology-Landscape-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 700px) calc(100vw - 36px), (max-width: 1100px) 45vw, 420px\" srcset=\"https:\/\/martechafrica.com\/wp-content\/uploads\/2025\/03\/Middle-East-Marketing-Technology-Landscape-768x432.jpg 768w, https:\/\/martechafrica.com\/wp-content\/uploads\/2025\/03\/Middle-East-Marketing-Technology-Landscape-300x169.jpg 300w, https:\/\/martechafrica.com\/wp-content\/uploads\/2025\/03\/Middle-East-Marketing-Technology-Landscape-1024x576.jpg 1024w, https:\/\/martechafrica.com\/wp-content\/uploads\/2025\/03\/Middle-East-Marketing-Technology-Landscape-1536x864.jpg 1536w, https:\/\/martechafrica.com\/wp-content\/uploads\/2025\/03\/Middle-East-Marketing-Technology-Landscape.jpg 1920w\" \/><\/a><div class=\"card-body\"><div class=\"eyebrow\">Data &amp; Analytics<\/div><h3><a href=\"https:\/\/martechafrica.com\/blog\/the-middle-east-marketing-technology-landscape-a-data-driven-case-study\/\">The Middle East Marketing Technology Landscape: A Data-Driven Case Study<\/a><\/h3><p>&nbsp; The Middle East marketing technology landscape and Africa accounted for the largest portion of the global marketing technology market, which was&hellip;<\/p><div class=\"card-foot\"><span>26 Mar 2025<\/span><span aria-hidden=\"true\">\u2197\ufe0e<\/span><\/div><\/div><\/article><\/div>\n<p class=\"wp-block-paragraph\"><a class=\"text-link\" href=\"https:\/\/martechafrica.com\/case-study\/\">Browse case studies \u2197\ufe0e<\/a><\/p><\/div><\/section><section class=\"wp-block-group insight-section\" id=\"videos\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading\">YouTube videos<\/h2><p class=\"wp-block-paragraph\">Watch conversations and perspectives from MarTech Africa.<\/p><div class=\"insight-video-grid\"><article><div class=\"media-player landscape\" data-embed=\"https:\/\/www.youtube-nocookie.com\/embed\/fixgZqr8TAU\" data-title=\"Africa\u2019s Biggest Marketing &#038; Tech Event Returns \u2014 MarTech Africa 3.0!\"><button class=\"media-load\" type=\"button\" aria-label=\"Play YouTube preview: Africa\u2019s Biggest Marketing &#038; Tech Event Returns \u2014 MarTech Africa 3.0!\"><img decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/fixgZqr8TAU\/hqdefault.jpg\" alt=\"\" loading=\"lazy\"><span class=\"play-icon\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" width=\"28\" height=\"28\" focusable=\"false\"><path d=\"M8 5v14l11-7z\" fill=\"currentColor\"\/><\/svg><\/span><span class=\"media-label\">Play YouTube preview<\/span><\/button><\/div><p class=\"media-credit\">Loading connects to YouTube. <a href=\"https:\/\/www.youtube.com\/watch?v=fixgZqr8TAU\" target=\"_blank\" rel=\"noopener noreferrer\">Open on YouTube \u2197\ufe0e<\/a><\/p><h3><a href=\"https:\/\/martechafrica.com\/watch\/martech-africa-3-preview\/\">Africa\u2019s Biggest Marketing &amp; Tech Event Returns \u2014 MarTech Africa 3.0!<\/a><\/h3><p>An archive preview from the official MarTech Africa YouTube channel. Discover the energy behind the community.<\/p><\/article><article><div class=\"media-player landscape\" data-embed=\"https:\/\/www.youtube-nocookie.com\/embed\/videoseries?list=UUT-_PNgfbGvupNxQXXrdv8w\" data-title=\"The MarTech Africa channel\"><button class=\"media-load\" type=\"button\" aria-label=\"Play YouTube preview: The MarTech Africa channel\"><img decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/fixgZqr8TAU\/hqdefault.jpg\" alt=\"\" loading=\"lazy\"><span class=\"play-icon\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" width=\"28\" height=\"28\" focusable=\"false\"><path d=\"M8 5v14l11-7z\" fill=\"currentColor\"\/><\/svg><\/span><span class=\"media-label\">Play YouTube preview<\/span><\/button><\/div><p class=\"media-credit\">Loading connects to YouTube. <a href=\"https:\/\/www.youtube.com\/playlist?list=UUT-_PNgfbGvupNxQXXrdv8w\" target=\"_blank\" rel=\"noopener noreferrer\">Open on YouTube \u2197\ufe0e<\/a><\/p><h3><a href=\"https:\/\/martechafrica.com\/watch\/youtube-channel-playlist\/\">The MarTech Africa channel<\/a><\/h3><p>Explore uploads from the official MarTech Africa YouTube channel.<\/p><\/article><\/div>\n<p class=\"wp-block-paragraph\"><a class=\"text-link\" href=\"https:\/\/martechafrica.com\/watch\/\">Watch more \u2197\ufe0e<\/a><\/p><\/div><\/section><section class=\"wp-block-group insight-section\" id=\"interviews\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading\">Interviews<\/h2><p class=\"wp-block-paragraph\">Conversations with the people shaping marketing and technology across Africa.<\/p><p class=\"empty-note\">Our interview collection is being developed. Explore Insights for videos and podcast conversations.<\/p>\n<p class=\"wp-block-paragraph\"><a class=\"text-link\" href=\"https:\/\/martechafrica.com\/interview\/\">Explore interviews \u2197\ufe0e<\/a><\/p><\/div><\/section><section class=\"wp-block-group insight-section\" id=\"podcasts\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading\">Podcasts<\/h2><p class=\"wp-block-paragraph\">Explore our podcast archive, episode announcements and conversations.<\/p><div class=\"resource-grid\"><article class=\"resource-card  type-post\"><a class=\"card-image\" tabindex=\"-1\" aria-hidden=\"true\" href=\"https:\/\/martechafrica.com\/blog\/martech-africa-podcast-episode-1\/\"><img width=\"768\" height=\"432\" src=\"https:\/\/martechafrica.com\/wp-content\/uploads\/2025\/02\/MarTech-Africa-Podcast-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 700px) calc(100vw - 36px), (max-width: 1100px) 45vw, 420px\" srcset=\"https:\/\/martechafrica.com\/wp-content\/uploads\/2025\/02\/MarTech-Africa-Podcast-768x432.jpg 768w, https:\/\/martechafrica.com\/wp-content\/uploads\/2025\/02\/MarTech-Africa-Podcast-300x169.jpg 300w, https:\/\/martechafrica.com\/wp-content\/uploads\/2025\/02\/MarTech-Africa-Podcast-1024x576.jpg 1024w, https:\/\/martechafrica.com\/wp-content\/uploads\/2025\/02\/MarTech-Africa-Podcast.jpg 1536w\" \/><\/a><div class=\"card-body\"><div class=\"eyebrow\">Marketing Technology<\/div><h3><a href=\"https:\/\/martechafrica.com\/blog\/martech-africa-podcast-episode-1\/\">MarTech Africa Podcast [Episode #1] Creating consistent marketing communication for digital products<\/a><\/h3><p>Join us for our first MarTech Africa Podcast [Episode #1] Topic Creating consistent marketing communication for digital products Insight An unclear message&hellip;<\/p><div class=\"card-foot\"><span>14 Feb 2025<\/span><span aria-hidden=\"true\">\u2197\ufe0e<\/span><\/div><\/div><\/article><article class=\"resource-card  type-post\"><a class=\"card-image\" tabindex=\"-1\" aria-hidden=\"true\" href=\"https:\/\/martechafrica.com\/blog\/introducing-martech-africa-podcast\/\"><img width=\"768\" height=\"432\" src=\"https:\/\/martechafrica.com\/wp-content\/uploads\/2025\/02\/Martech-Africa-Podcast-1-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 700px) calc(100vw - 36px), (max-width: 1100px) 45vw, 420px\" srcset=\"https:\/\/martechafrica.com\/wp-content\/uploads\/2025\/02\/Martech-Africa-Podcast-1-768x432.jpg 768w, https:\/\/martechafrica.com\/wp-content\/uploads\/2025\/02\/Martech-Africa-Podcast-1-300x169.jpg 300w, https:\/\/martechafrica.com\/wp-content\/uploads\/2025\/02\/Martech-Africa-Podcast-1-1024x576.jpg 1024w, https:\/\/martechafrica.com\/wp-content\/uploads\/2025\/02\/Martech-Africa-Podcast-1-1536x864.jpg 1536w, https:\/\/martechafrica.com\/wp-content\/uploads\/2025\/02\/Martech-Africa-Podcast-1.jpg 1920w\" \/><\/a><div class=\"card-body\"><div class=\"eyebrow\">Marketing Technology<\/div><h3><a href=\"https:\/\/martechafrica.com\/blog\/introducing-martech-africa-podcast\/\">Introducing MarTech Africa Podcast<\/a><\/h3><p>Next month (April 2024), I\u2019ll start hosting MarTech Africa Podcast monthly that will be distributed across all podcast channels. Why MarTech Africa&hellip;<\/p><div class=\"card-foot\"><span>14 Feb 2025<\/span><span aria-hidden=\"true\">\u2197\ufe0e<\/span><\/div><\/div><\/article><\/div>\n<p class=\"wp-block-paragraph\"><a class=\"text-link\" href=\"https:\/\/martechafrica.com\/podcast\/\">Explore the podcast archive \u2197\ufe0e<\/a><\/p><\/div><\/section><section class=\"wp-block-group insight-section\" id=\"newsletter\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading\">The MarTech Africa briefing<\/h2><p class=\"wp-block-paragraph\">Make room for the ideas, tools and people worth knowing. Get the newsletter in your inbox.<\/p><p class=\"wp-block-paragraph\"><a class=\"button\" href=\"https:\/\/martechafrica.com\/newsletter\/\">Explore the newsletter \u2197\ufe0e<\/a><\/p><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>Understand what is changing and what matters in African marketing technology. Articles, research, case studies and conversations to inform your next move.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_mta_kicker":"","_mta_author_name":"","_mta_image":"","footnotes":""},"class_list":["post-2055","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Technology Insights for Africa | MarTech Africa<\/title>\n<meta name=\"description\" content=\"Explore African marketing technology articles, industry research, case studies, YouTube videos, interviews, podcasts and the MarTech Africa newsletter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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