{"id":1945,"date":"2026-09-17T04:44:29","date_gmt":"2026-09-17T04:44:29","guid":{"rendered":"https:\/\/martechafrica.com\/?post_type=mta_research&#038;p=1945"},"modified":"2026-09-17T04:44:29","modified_gmt":"2026-09-17T04:44:29","slug":"state-of-martech-africa-2027","status":"publish","type":"mta_research","link":"https:\/\/martechafrica.com\/research\/state-of-martech-africa-2027\/","title":{"rendered":"State of MarTech Africa 2027"},"content":{"rendered":"<p class=\"wp-block-paragraph\">This report is in development. Findings, charts, methodology and a download will be published when the research is complete.<\/p><a class=\"button\" href=\"https:\/\/martechafrica.com\/newsletter\/\">Get research updates <span aria-hidden=\"true\">\u2197\ufe0e<\/span><\/a>","protected":false},"excerpt":{"rendered":"<p>A planned study of the tools, teams and decisions shaping marketing technology across the continent.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_mta_status":"In development","_mta_summary":"A planned baseline for understanding marketing technology adoption in Africa.","_mta_findings":"","_mta_methodology":"The research methodology and fieldwork plan are being developed. No findings have been published.","_mta_download":"","_mta_sponsor":"","_mta_kicker":"","_mta_author_name":"","_mta_image":"","footnotes":""},"mta_topic":[237,241],"class_list":["post-1945","mta_research","type-mta_research","status-publish","hentry","mta_topic-data-analytics","mta_topic-marketing-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>State of MarTech Africa 2027 | MarTech Africa<\/title>\n<meta name=\"description\" content=\"A planned study of the tools, teams and decisions shaping marketing technology across the continent.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"website\" \/>\n<meta property=\"og:title\" content=\"State of MarTech Africa 2027 | MarTech Africa\" \/>\n<meta property=\"og:description\" content=\"A planned study of the tools, teams and decisions 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