HubSpot brings customer records, marketing automation, sales and service tools into one platform. Teams can coordinate campaigns and customer conversations with shared data instead of maintaining disconnected records. Its product hubs cover marketing, sales, service, content and data management.<\/p>","protected":false},"excerpt":{"rendered":"
Connect marketing, sales and customer service around a shared CRM.<\/p>\n","protected":false},"featured_media":5551,"template":"","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_mta_website":"https:\/\/www.hubspot.com\/","_mta_product_type":"Customer platform","_mta_customer":"Marketing, sales and service teams that need a shared customer record.","_mta_features":"CRM and contact management\nMarketing automation\nSales pipeline tools\nCustomer service workflows\nContent management","_mta_use_cases":"Coordinate lead capture and follow-up.\nConnect marketing and sales activity.\nManage ongoing customer relationships.","_mta_pricing":"See the official plan comparison for current features, usage limits and billing options.","_mta_pricing_model":"","_mta_starting_price":"","_mta_currency":"","_mta_billing_period":"","_mta_trial":"","_mta_pricing_url":"https:\/\/www.hubspot.com\/pricing\/marketing","_mta_integrations":"","_mta_integrations_url":"","_mta_demo":"","_mta_africa_context":"South African implementation experience is documented in MO Agency\u2019s Altron case study, covering HubSpot Content Hub and a central CRM. Market relevance should be assessed against your own business and integration needs.","_mta_billing_context":"","_mta_implementation":"The Altron project combined phased website migration with HubSpot forms feeding a central CRM. Use this as an implementation example when discussing data consolidation, reporting and existing CRM integration.","_mta_decision_sources":"Altron implementation case study | https:\/\/www.mo.agency\/case-studies\/cmo-implements-hubspot-business-units\nBritish Council implementation case study | https:\/\/huble.com\/case-studies\/british-council-old","_mta_decision_reviewed":"2026-09-18","_mta_company":"HubSpot","_mta_founded":"","_mta_founders":"","_mta_location":"","_mta_countries":"","_mta_team_size":"","_mta_email":"","_mta_telephone":"","_mta_contact_url":"https:\/\/www.hubspot.com\/company\/contact","_mta_logo":"","_mta_cover":"https:\/\/martechafrica.com\/wp-content\/uploads\/mta-0119\/2026\/09\/hubspot.webp","_mta_cover_caption":"Brand image","_mta_cover_alt":"HubSpot official website image","_mta_gallery":"","_mta_customers":"Altron \u2014 HubSpot consolidation by MO Agency | https:\/\/www.mo.agency\/case-studies\/cmo-implements-hubspot-business-units\nBritish Council \u2014 Marketing Hub deployment by Huble | https:\/\/huble.com\/case-studies\/british-council-old","_mta_sources":"Product information | https:\/\/www.hubspot.com\/\nAltron implementation case study | https:\/\/www.mo.agency\/case-studies\/cmo-implements-hubspot-business-units\nBritish Council implementation case study | https:\/\/huble.com\/case-studies\/british-council-old","_mta_reviewed":"2026-09-16","_mta_disclosure":"","_mta_city":"","_mta_country":"","_mta_kicker":"","_mta_author_name":"","_mta_image":"","footnotes":""},"mta_topic":[241],"mta_tool_category":[248,250,257,4346],"mta_expert_state":[],"mtd_market":[],"mtd_use_case":[4334,4033],"mtd_industry":[],"mtd_channel":[],"mtd_capability":[4333,4344],"mtd_region":[],"class_list":["post-1941","mta_tool","type-mta_tool","status-publish","has-post-thumbnail","hentry","mta_topic-marketing-technology","mta_tool_category-crm","mta_tool_category-customer-support","mta_tool_category-marketing-automation","mta_tool_category-sales"],"yoast_head":"\n