{"id":18157,"date":"2026-09-23T22:13:28","date_gmt":"2026-09-23T22:13:28","guid":{"rendered":"https:\/\/martechafrica.com\/events\/2026\/"},"modified":"2026-09-23T22:13:28","modified_gmt":"2026-09-23T22:13:28","slug":"2026","status":"publish","type":"mta_event","link":"https:\/\/martechafrica.com\/events\/2026\/","title":{"rendered":"MarTech Africa 3.0"},"content":{"rendered":"<nav class=\"wp-block-group event-jump-links\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"wp-block-paragraph\"><a href=\"#overview\">Overview<\/a><\/p><p class=\"wp-block-paragraph\"><a href=\"#watch\">Watch<\/a><\/p><p class=\"wp-block-paragraph\"><a href=\"#programme\">Programme<\/a><\/p><p class=\"wp-block-paragraph\"><a href=\"#speakers\">Speakers<\/a><\/p><p class=\"wp-block-paragraph\"><a href=\"#coverage\">Coverage<\/a><\/p><\/div><\/nav><section class=\"wp-block-group event-section\" id=\"overview\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading\">The edition<\/h2><p class=\"wp-block-paragraph\">The third edition focused on the systems behind sustainable growth. Practitioners shared customer acquisition, engagement and retention case studies, alongside panel conversations about putting marketing technology to work.<\/p><\/div><\/section><section class=\"wp-block-group event-section\" id=\"watch\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading\">Watch the conversations<\/h2><div class=\"wp-block-group event-two-column\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group event-watch-item\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading\">Full event replay<\/h3><figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"MarTech  Africa 3.0 Live Event\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/leoc4x_TISk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">MarTech Africa 3.0 \u2014 full event livestream<\/figcaption><\/figure><\/div><\/div><div class=\"wp-block-group event-watch-item\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading\">Before the event<\/h3><figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Africa\u2019s Biggest Marketing &amp; Tech Event Returns \u2014 MarTech Africa 3.0!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fixgZqr8TAU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">MarTech Africa 3.0 \u2014 launch film<\/figcaption><\/figure><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"wp-block-group event-section\" id=\"programme\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading\">Inside the programme<\/h2><div class=\"wp-block-group event-session-grid event-grid-three\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group event-session\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading\">Customer acquisition<\/h3><p class=\"wp-block-paragraph\">Attracting the right audience with smarter marketing technology.<\/p><\/div><\/div><div class=\"wp-block-group event-session\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading\">Customer engagement<\/h3><p class=\"wp-block-paragraph\">Building systems that keep customers engaged beyond a single campaign.<\/p><\/div><\/div><div class=\"wp-block-group event-session\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading\">Customer retention<\/h3><p class=\"wp-block-paragraph\">Turning customers into loyal advocates.<\/p><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"wp-block-group event-section\" id=\"speakers\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading\">Case-study speakers<\/h2><div class=\"wp-block-group event-session-grid event-grid-three\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group event-session\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"eyebrow wp-block-paragraph\">Customer acquisition<\/p><h3 class=\"wp-block-heading\">Priscilla Otukoya<\/h3><p class=\"wp-block-paragraph\">Head of Growth and Revenue, Tuteria<\/p><\/div><\/div><div class=\"wp-block-group event-session\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"eyebrow wp-block-paragraph\">Customer engagement<\/p><h3 class=\"wp-block-heading\">John Onuorah<\/h3><p class=\"wp-block-paragraph\">Growth Marketing Manager, Food Court<\/p><\/div><\/div><div class=\"wp-block-group event-session\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"eyebrow wp-block-paragraph\">Customer retention<\/p><h3 class=\"wp-block-heading\">Omolade Marquis<\/h3><p class=\"wp-block-paragraph\">Senior Growth Marketer, Cowrywise<\/p><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"wp-block-group event-section\" id=\"coverage\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading\">Around the edition<\/h2><div class=\"wp-block-group event-coverage-list\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group event-coverage-item\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"eyebrow wp-block-paragraph\">TechCabal<\/p><p class=\"wp-block-paragraph\"><a href=\"https:\/\/techcabal.com\/2026\/03\/16\/martech-africa-3-0\/\" target=\"_blank\" rel=\"noopener noreferrer\">Real-world case studies from MarTech Africa 3.0 <span aria-hidden=\"true\">\u2197\ufe0e<\/span><\/a><\/p><\/div><\/div><div class=\"wp-block-group event-coverage-item\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"eyebrow wp-block-paragraph\">MarTech Africa<\/p><p class=\"wp-block-paragraph\"><a href=\"https:\/\/martechafrica.com\/blog\/martech-africa-3-0-the-conference-thats-about-to-change-how-african-brands-grow\/\">The theme and programme behind the third edition <span aria-hidden=\"true\">\u2197\ufe0e<\/span><\/a><\/p><\/div><\/div><\/div><\/div><\/div><\/section><nav class=\"wp-block-group event-jump-links\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"wp-block-paragraph\"><a href=\"https:\/\/martechafrica.com\/events\/\">All events <span aria-hidden=\"true\">\u2197\ufe0e<\/span><\/a><\/p><p class=\"wp-block-paragraph\"><a href=\"https:\/\/martechafrica.com\/events\/2024\/\">MarTech Africa 1.0 \u00b7 2024 <span aria-hidden=\"true\">\u2197\ufe0e<\/span><\/a><\/p><p class=\"wp-block-paragraph\"><a href=\"https:\/\/martechafrica.com\/events\/2025\/\">MarTech Africa 2.0 \u00b7 2025 <span aria-hidden=\"true\">\u2197\ufe0e<\/span><\/a><\/p><\/div><\/nav><div class=\"wp-block-group event-next-step\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading\">Be part of what comes next.<\/h2><p class=\"wp-block-paragraph\"><a href=\"https:\/\/martechafrica.com\/newsletter\/\">Get event updates <span aria-hidden=\"true\">\u2197\ufe0e<\/span><\/a> &nbsp; \u00b7 &nbsp; <a href=\"https:\/\/martechafrica.com\/partners\/#partnership-enquiry\">Partner with MarTech Africa <span aria-hidden=\"true\">\u2197\ufe0e<\/span><\/a><\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Mastering the growth loop: customer acquisition, engagement and retention.<\/p>\n","protected":false},"featured_media":1876,"template":"","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_mta_archive_year":"2026","_mta_format":"Conference","_mta_start":"2026-02-28","_mta_location":"Zone Tech Park, Lagos, Nigeria","_mta_registration":"","_mta_status":"Past event","_mta_kicker":"","_mta_author_name":"","_mta_image":"","footnotes":""},"mta_topic":[],"class_list":["post-18157","mta_event","type-mta_event","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MarTech Africa 3.0 (2026) \u2014 Programme, Speakers &amp; Highlights<\/title>\n<meta name=\"description\" content=\"Explore MarTech Africa 3.0 in Zone Tech Park, Lagos, Nigeria. 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