MarTech Africa 1.0: Revolutionizing Marketing in the Digital Age
The modern business landscape is witnessing rapid transformation, driven by the increasing demands of customers and the relentless advancement of technology. In…
Market Research for Product Validation
Product validation is the consideration of the amount of demand that exists for our product/service in a specific market. It’s relevant to…
Digital Asset Management (DAM) Software in 2025
Digital asset management (DAM) is becoming critical in this digital age (2024). So critical, that it is now officially part of the…
Customer Engagement via Email and SMS for Financial Services
Two popular channels that are crucial for Customer engagement for financial service providers are email and SMS as it helps to build…
How Canva, Netflix, Amazon Prime Tapped Into The Nigeria Market - African Expansion
The African continent has become an increasingly attractive market for many global companies. Companies such as Canva, Netflix, and Amazon Prime have…
Product Launch Marketing Ideas
A Product Launch marketing strategy is a way of organizing the presentation of a product to customers. It can be done in…
Influencer Marketing vs Community Marketing
Influencer marketing and community marketing are two important marketing strategies that are often confused with each other. In this article, you will…
Most Spent Marketing Campaign Budget Channels in Nigeria
There are many ways to spend a marketing campaign budget. Companies may choose to spend their funds on advertising, while others may…
8 Performance and Growth Marketing Tactics
Business marketers have a tremendous potential to design truly effective growth marketing tactics to massively grow their organizations. Every day, new methods,…
What Happened to Mr. Biggs and Lessons to be Learnt
The well-known fast food Mr. Biggs is having trouble competing in the quick service restaurant business while upholding its motto. Mr. Biggs…
Marketing Automation for Email and SMS in 2025
Sending your customers the right messages, and at the right time is critical to their purchase decision. In the back-end, you’re tasked…
The Future of AI in Marketing
I was having a conversation with a long time friend Constantin Aldea few days ago about the future of technology for businesses.…