Email / SMS / WhatsApp
Marketing Automation for Email and SMS in 2025
Sending your customers the right messages, and at the right time is critical to their purchase decision. In the back-end, you’re tasked…
10 Feb 2025
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AI in Marketing
The Future of AI in Marketing
I was having a conversation with a long time friend Constantin Aldea few days ago about the future of technology for businesses.…
10 Feb 2025
Marketing Technology
Difference in B2B and B2C Marketing Strategies
Marketing for B2B (business-to-business) and B2C (business-to-consumer) involves distinct strategies and approaches, tailored to the unique characteristics of each market. Some consider…
10 Feb 2025
Marketing Technology
Brand Positioning: The Ultimate Guide for Founders
A simple definition for me on brand positioning is simply how your brand stands out from competitors and in the market. Brand…
10 Feb 2025
Marketing Technology
The Effectiveness of Reward Programs in Marketing
The market and audience usually determines the type of marketing strategy you have to implement for market penetration. For most brands in…
10 Feb 2025
Growth Marketing
Why marketing technology is essential for the growth of African businesses in 2025
Marketing technology (MarTech) is essential for the growth of African businesses for several reasons, particularly within the context of a rapidly evolving…
10 Feb 2025
Course
Email And SMS Marketing Campaign Segmentation
Lesson 1: Introduction to Campaign Segmentation Explore how dividing your audience into groups based on demographics, behavior, and preferences enhances marketing effectiveness.…
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