The MarTech directoryGoogle Analytics
Measure customer journeys across websites and applications.
What it can do
Features & capabilities
- Website and app measurement
- Event reporting
- Audience insights
- Cross-platform attribution
- Google marketing integrations
Ways to use it
- 01
Review acquisition and engagement.
- 02
Measure important customer actions.
- 03
Connect analytics with advertising workflows.
Make it work for you
Plans & connections
Pricing
Google Analytics offers a no-cost product; enterprise requirements should be checked with Google.
From platform to practice
Find expertise for your next step.
Explore each profile for its services and the context behind its tool connections.
Lagos, Lagos State, Nigeria
Adebola Adefarati
Adebola Adefarati — Head of Marketing. Based in Lagos, Lagos State, Nigeria. Digital marketing, Marketing analytics, Marketing technology.
Lagos, Lagos State, Nigeria
Anjorin Babajide
Anjorin Babajide — Head of Marketing. Based in Lagos, Lagos State, Nigeria. Digital marketing, Growth marketing, Marketing analytics.
Lagos State, Nigeria
Balogun Adesoji
Balogun Adesoji — Head of Operations. Based in Lagos State, Nigeria. Digital marketing, Marketing analytics, Email marketing.
Lagos, Nigeria
Bammy Digital
Digital marketer and growth strategist in Lagos, Nigeria. Paid media campaigns, Search optimisation, Content strategy.
Lagos, Nigeria
Barakat Akinyemi
Growth and content marketing professional in Lagos, Nigeria. Content-led growth, Campaign strategy, Email retention campaigns.
Kenya
Ceatron Technologies
Ceatron Technologies is a Kenya-based technology services provider offering crm and automation, digital marketing strategy, search engine optimisation.
Abuja, Nigeria
Chinenye Okonkwo
Social media and content marketing professional in Abuja, Nigeria, working across social media strategy, content production, campaign measurement.
Accra, Ghana
Clarkyard
Growth strategy, email marketing advice and analytics from an agency with an Accra base.
Nairobi, Kenya
George Kinara
Digital marketer and web developer in Nairobi, Kenya, working across search optimisation, website analytics, email marketing.
Lagos, Nigeria
Hannah Anthony
Marketing communications and growth professional in Lagos, Nigeria. Lifecycle email campaigns, Brand strategy, Paid media planning.
Lagos State, Nigeria
Isaac Chima
Isaac Chima — Head of Growth and Marketing. Based in Lagos State, Nigeria. Digital marketing, Growth marketing, CRM and automation.
Kenya
Mary Kiige
Digital marketing and website development in Kenya.
Cape Town, South Africa
Matthew Buser
Digital marketing professional in Cape Town, South Africa, working across search optimisation, google analytics, marketing strategy.
Lagos State, Nigeria
Michael Agboola
Michael Agboola — Head of Digital. Based in Lagos State, Nigeria. Digital marketing, Growth marketing, Marketing analytics.
Oyo, Nigeria
Moshood Hameed
Business systems and automation specialist in Oyo, Nigeria, working across crm implementation, workflow automation, lead management.
Lagos, Nigeria
Muftihat Orekan
Digital marketing and automation specialist in Lagos, Nigeria, working across marketing strategy, paid media, workflow automation.
Egypt
Nofal SEO
Nofal SEO is a Egypt-based agency offering search engine optimisation, paid advertising.
Ikeja, Lagos State, Nigeria
Opeyemi Adewunmi
Opeyemi Adewunmi — Head of Marketing. Based in Ikeja, Lagos State, Nigeria. Digital marketing, Marketing analytics, Email marketing.
Lagos, Nigeria
Samuel Alabi
Lagos-based marketing consultant working with automation, CRM and digital growth.
Johannesburg, South Africa
Sicelo Mpofana
Marketing analytics specialist in Johannesburg, South Africa, working across marketing dashboards, crm measurement, campaign analysis.
Lagos State, Nigeria
Steven Oladele
Steven Oladele — Growth Marketing Manager. Based in Lagos State, Nigeria. Digital marketing, Growth marketing, Marketing analytics.
Nigeria
Uwem Brown
Uwem Brown — Growth Marketing Manager. Based in Nigeria. Growth marketing, Marketing analytics, Marketing and brand strategy.
South Africa
WSI Digital
WSI Digital is a South Africa-based agency offering email marketing, crm and automation, digital marketing strategy.
Casablanca, Morocco
Yousra Sab
Digital marketing specialist in Casablanca, Morocco. Campaign tracking, Paid acquisition, Website development.
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